Do you know how to position your brand in the best way?

This is the knowledge that I have accumulated over the past 3 months, when I started learning about branding, especially personal branding, from podcasts, books, conferences, and talks with some businessmen.

These are 5 key things that a strong brand includes

1. Narrowest Niche, most qualified brand:

Most of them will not understand this point because it is a common mindset, and I face that too. “If I have a big market, I have more clients, which means more money, bigger brand”, which is not true.
 
Let us take an example from Alex Hormozi’s “100M$ Offers” to understand this:

This is the power of niching down, the more you go deep, the fewer clients, but the most premium ones. So try to do a narrow, smart brand rather than a broad, scattered brand.

This is just a glimpse of this book; it is literally a treasure for me, so if you want to take the benefit of this treasure, you should surely check it out: Click Here

2. Brand means premium:

The initial days of your branding are very crucial. Do you know why? Once you reach a certain threshold for your brand, rebranding will be too tough, so if you decide things initially in the right way, you will have an easy long run.

One thing to keep in mind is to position yourself on the premium side, because if you are a brand that positions itself as a cheaper alternative, you will collapse soon. Soon you will see someone with lower prices than you, and this cycle goes on until you become a freemium brand.

So you are a premium brand, your value is premium, so your pricing will also be premium.

3. Initial customers are your brand ambassadors:

In the beginning stage of branding, you will get a less number of customers, note them down, they are going to be your medium to grow your brand to the next level.

Do you know why? Referrals. This is the most powerful way to scale your brand because it builds the highest trust of any other medium of marketing.

4. Virality is the key:

“If virality is the key, how can I be a premium brand?”, you may have this question. Let us take an example:

LV(Louis Vuitton), one of the leaders in the premium accessory market, do you think they don’t chase virality? They do, when someone talks about a brand in this sector, most of them talk about LV.

Virality delivers you the highest reach with the lowest cost, so try to hit virality.

5. Sell story more than glory:

If you observe big brands, they sell stories more than their achievements. Do you know why? Our human psychology loves stories that are relatable. Let us take an example: Do you know what the biggest problem was in Maggi and other instant noodles? It used to be too sticky sometimes. Here comes the masterstroke by Yippee. They sold themselves through a story of showing a kid is sad when he comes back home after playing cricket, and the noodles are sticky, and after that, Yippee comes in.

Do you remember the branding: “Long, Non-sticky, Tasty, Yippee”? That’s how story marketing works

Conclusion:

A perfect brand cannot be created, but an exceptional brand is what you want to target. Branding is something like a bounty button; once you create it, you keep on hitting it, and you will get bounties each and every time.

Keep building yourself every day!

P.S.: If you are still looking for detailed guidance for branding? Let us have a 1:1 talk, DM me